Digital marketing ( data-driven marketing) is an umbrella term for the marketing of products or services or brands using electronic media, digital technologies, mainly on the Internet, but also including mobile phones, display advertising, and any other digital medium differs from traditional marketing.
Businesses leverage digital channels such as Google search, social media, email, and their websites to connect with their current and prospective customers.
Why digital marketing is important
Digital media is pervasive to the point that customers approach data whenever and wherever they need it. Gone are the days when the messages individuals got about your items or administrations originated from you and comprised of just what you needed them to know. Computerized media is a regularly developing wellspring of amusement, news, shopping and social communication, and buyers are presently presented not simply to what your organization says in regards to your image, however, what the media, companions, relatives, peers, and so on., are starting too. What’s more, they will probably trust them than you. Individuals need brands they can trust, organizations that know them, interchanges that are customized and significant, and offers custom-made to their requirements and inclinations.
These services include
Search Engine Optimization (SEO)
The process of optimizing your website to ‘rank’ higher in search engine results pages, therefore increasing the amount of organic (or free) traffic that your website receives.
The creation and promotion of content assets for the purpose of generating brand awareness, traffic growth, lead generation, or customers.
Inbound marketing refers to the ‘full-funnel’ approach to attracting, converting, closing, and delighting customers using online content.
Social Media Marketing
The practice of promoting your brand and your content on social media channels to increase brand awareness, drive traffic, and generate leads for your business.
A method of driving traffic to your website by paying a publisher every time your ad is clicked. One of the most common types of PPC is Google AdWords.
A type of performance-based advertising where you receive commission for promoting someone else’s products or services on your website.
Native advertising refers to advertisements that are primarily content-led and featured on a platform alongside other, non-paid content. BuzzFeed sponsored posts are a good example, but many people also consider social media advertising to be ‘native’ — for example, Facebook advertising and Instagram advertising.
Marketing automation refers to the software that exists with the goal of automating marketing actions. Many marketing departments have to automate repetitive tasks such as emails, social media, and other website actions.
Companies use email marketing as a way of communicating with their audiences. Email is often used to promote content, discounts and events, as well as to direct people towards the business’ website.
Online PR is the practice of securing earned online coverage with digital publications, blogs, and other content-based websites. It’s much like traditional PR, but in the online space.
Three keys to digital marketing success
What does it take to do digital marketing right? Here are three keys to digital marketing success:
Manage complex customer relationships across a variety of channels – both digital and traditional.
Respond to and initiate dynamic customer interactions.
Extract value from big data to make better decisions faster.